Marketing research is a tool of the modern market economy that aims to provide a business understanding of the behavior, desires and preferences of consumers, competitors and individual markets. At its core, marketing research is the collection and processing (analysis) of information in order to reduce uncertainty in making business decisions.

To conduct marketing research, the customer submits to the IIS Company a Statement with the attachment of the terms of reference

Marketing research assumes that the customer submits to the IIS company a list of necessary documents for marketing research

After receiving commercial offers or price lists of manufacturers, or alternative suppliers or dealers / distributors of manufacturers, as well as those indicated in available sources of information, incl. information publications, Internet resources received during the period of consideration of the application by fax, e-mail or other means of communication, IIS provides a marketing research report to the customer.
Depending on the tasks set, marketing research pursues various goals, the main of which is the development of an effective marketing strategy in the market.